Branding

I really found the video that we watched really interesting. When they first started talking about “Cool Hunters” I didn’t understand why they would try to make some odd trend mainstream, just to have it die out later. However, I realized why when the one woman mentioned that they do it so that those same trend setters would start a new trend. Within time, the trends would change, the trend setters stay the trend setters, the cool hunters would still have jobs, those involved in that market would profit and then the cycle repeats itself. I alo understand financially why companies would market to teens. If teens have as much disposable income as the movie claimed, there really is a lot of money to be made in that market. Especially since they are so impressionable. If you can sell it by showing that it (your product) is the coolest, then the teens will buy it. They will do what they have to get the money. Apparently they get a lot of money too.
The last thing I found interesting on the video was that all the trends they talked about, the shows, clothing and music, were all the things that I didn’t like. The people that followed the trends were not the kids that I hung out with in high school. I did try to buy clothing that didn’t have labels or logos on it. Sometimes, when someone would give me a shirt with a logo on it, if it was cloth label sewn on, I would even cut it off. However, there are some things that I do buy the brand because I like the product they sell as well as the status it may bring with it.
I really enjoy the outdoors, camping, fishing, hiking and other things like that. So, when I buy my outdoor gear, I buy brands that I know have high quality. I have gone the route of the cheap brands, and some of them are just that, cheap. I guess the funniest thing though, is I buy nicer brands for my wife than I do for myself. I like that she can look and feel good when she has the brand that has a higher status than other women. I am not sure why, I think it is kind of funny that I do it too.

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